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Adidas Arena
The area in front of the Reichstag is to be transformed by Adidas into a mini replica of Berlin's Olympic Stadium with all World Cup game (except those occuring simultaneously) shown on a big screen.
Numerous concerts featuring big-name acts are also planned for this arena during the tournament, with both German and interantional entertainers expected on stage.
Fan Fest
The avenue from the Brandenburg Gate to the Victory Column (called the 'Street of the 17th of June', commemorating the ultimately quashed popular revolt in East Germany in 1953) will be closed to traffic and become the official FIFA fan park, with one large screen provided by FIFA itself and numerous others supplied by Philips, one of the event's main sponsors.
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